About the Journal

Journal of Marketing, Business, Creativity and Communication (MAGNIFIC) is a peer-reviewed academic journal established in 2026 as a scholarly platform for the dissemination of research and ideas in the fields of marketing, business, creativity, and communication. The journal was established in response to the growing need for the development and dissemination of knowledge that bridges creative and strategic aspects of contemporary marketing and business practices. MAGNIFIC is currently in the process of obtaining its E-ISSN, with the number E-ISSN XXXX-XXXX.

 

Journal of Marketing, Business, Creativity and Communication (MAGNIFIC) welcomes scholarly research covering a broad range of disciplines, including Marketing (marketing strategy, consumer behavior, digital marketing, brand management, and marketing innovation), Business (business management, entrepreneurship, business models, organizational strategy, and digital business development), Creativity (creative innovation in marketing and product development, creative content development, and the relationship between creativity and marketing effectiveness), and Communication (marketing communication, digital media, business communication, public relations, and the impact of communication on consumer behavior). The journal publishes research articles, conceptual papers, and case studies that contribute to the development of theory and practice in these fields. Various research approaches are welcomed, including qualitative and quantitative research, statistical analysis, case studies, field research, and critical literature reviews.

 

The journal is intended for academics, researchers, students, practitioners, professionals, and other stakeholders with an interest in marketing, business, creativity, and communication. Through the publication of rigorous and relevant scholarly works, MAGNIFIC aims to advance academic knowledge while providing practical insights that support innovation, creative development, effective communication, and strategic decision-making in modern marketing and business practices.

 

MAGNIFIC is published twice a year, with Issue 1 published in June and Issue 2 published in December, by Politeknik Kreatif Indonesia. The journal is committed to maintaining the quality, originality, and relevance of published works. Editors may revise accepted manuscripts for language, formatting, and editorial consistency without changing their substance after the blind review process. Articles submitted to MAGNIFIC must be original works and must not be under consideration for publication in other journals or publishers.