About the Journal

MAGNIFIC : Journal of Marketing, Business, Creativity and Communication is a scientific publication forum that focuses on research and studies in the fields of marketing, business, creativity and communication. The aim of this journal is to support the development of knowledge and practice in this area and contribute to the academic and practitioner community. The scope of accepted topics includes, but is not limited to:

Marketing (Marketing): Research related to marketing strategy, consumer behavior, digital marketing, brand management, market analysis, marketing innovation, and contemporary marketing trends.

1. Business: Study of business management, entrepreneurship, business models, organizational strategy, business innovation, risk management, and digital business development.
2. Creativity: Research that discusses creative aspects in marketing and business, product design, creative innovation, creative content development, as well as the relationship between creativity and marketing effectiveness.
3. Communication: Articles covering communication strategy, digital media, business communication, intercultural communication, marketing communication, public relations, and the impact of communication on consumer behavior.

With this diverse scope, MAGNIFIC welcomes articles that present quantitative, qualitative, or mixed research methods, as well as critical literature reviews that deepen understanding of trends and challenges in the fields of marketing, business, creativity, and communications. It is hoped that this journal will become a reliable and relevant source of information for academics, researchers and practitioners to share insights and enrich knowledge in related fields.